WHO WE ARE

—THE TEAM—

Greg Schneiders / FOUNDING PARTNER

Greg Schneiders founded Prime Group in 1990. Greg's long career in research, strategic planning, and communications include serving as Director of Communications in the White House and for the Democratic leadership in the U.S. Senate. He has also led the communications efforts for several presidential campaigns.

As CEO of Prime Group, Greg has advised hundreds of political, corporate, and non-profit clients on research-based communications strategies. These have included the U.S. Departments of State and Education, MetLife, LinkedIn, UnitedHealth Group, UPS, LabCorp, The U.S. Golf Association, The Robert Wood Johnson Foundation, and Pew Charitable Trusts.

Greg holds a degree in philosophy from Georgetown University and has taught political communications at Georgetown's School of Foreign Service and the University of Pennsylvania. He has been a frequent speaker on politics and communications and has contributed commentary and columns to The Washington Post and The Wall Street Journal among other publications.

Greg lives in Washington DC and Key Largo with his wife, Marie. They have two grown sons, Luke and Nate.

Wen-Tsing Choi / PARTNER

Wen-Tsing is a Partner and manages Prime Group's West Coast operations. He oversees all primary research activities for the company, designing and executing research to provide useful strategic counsel for clients. He also develops new cutting-edge research approaches such as Prime Group's M3 message-testing methodology. Wen-Tsing has extensive experience in quantitative and qualitative market research and consulting with a focus on online research and advanced techniques such as MaxDiff and conjoint analysis. A few of the clients he has advised include The Pew Charitable Trusts, CDC Foundation, The Association of Zoos and Aquariums, American Society of Nephrology, Southern California Edison, and UC Berkeley.

Prior to joining Prime Group Wen-Tsing worked at Knowledge Networks, where he managed online polling including the "public pulse" projects (nationwide online dial tests) that featured prominently on the CBS Evening News throughout the 2000 general election. Wen-Tsing received his master's degree in public policy from Georgetown University, and his bachelor's degree in economics from the University of California at Davis. 

A Northern California native who spent two decades in Washington DC, Wen-Tsing now lives in Los Angeles with his wife and three children.