What we do
Prime Group offers to clients our unique M3 message-testing methodology and other cutting-edge approaches, as well as more traditional research methodologies such as in-depth interviews, focus groups, and online, text, and phone surveys.
We have the ability to reach a wide range of audiences from the general population to higher education alumni to high-level policy insiders.
M3 Message Testing
Understanding what your key audiences know about you, your brand, your competition, and your issues are important. But identifying the ideas and messages that can change their minds, their hearts, and their behavior is the key to your success. Prime Group has developed a unique online message-testing methodology called M3 that offers a level of precision, differentiation, and strategic guidance never before possible.
The end result is a great deal of confidence that a branding or communications campaign is based on the most compelling messages which, in turn, produces uncommon message discipline within an organization. And that means whatever resources are deployed will have maximum impact with the targeted audiences and will most increase the likelihood of success.
Insight Groups
An online approach to qualitative research, Prime Insight Groups are two or three day, moderated, asynchronous online discussions which allow participants to provide insights into the values, experiences, thought processes, and emotions behind more superficial opinions. The longer format provides participants an opportunity for deeper reflection than traditional focus groups and often results in more thoughtful feedback and responses. Prime Insight Groups can be especially helpful for testing creative concepts and executions.
Policy Insider Research
Many Prime Group clients need to explore awareness, opinion, and response to messaging among federal, state, and local government decision-makers and influencers. Prime Group has been conducting research with these high-level, hard-to-reach audiences for over 20 years.
Prime Group has developed a Washington Insider Proxy Panel – lawyers, lobbyists, association executives, academics, think tank personnel, media, and other high-level professionals, most of whom have past government experience – who function as proxies for current policy decision makers. Many at the federal level have held congressional or executive branch positions.
The panel provides an excellent proxy “sounding board” – reflecting the kind of opinion and judgments held by those currently serving in high-level government positions.
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