A Full Service Public Opinion Research and Message R&D Firm
WHO WE ARE
Prime Group was founded in 2001 by Greg Schneiders and Wen-Tsing Choi. We deliver rigorous and innovative research methodologies including creative ways to identify the most powerful and motivating messages.
WHAT WE DO
We deploy our unique M3 message-testing methodology to help the most successful organizations in the world discover the messages that change the hearts and minds and behavior of the audiences most important to their success.
WHO WE DO IT FOR
We have worked in virtually every sector of the domestic and global economy. Every project is led by Prime Group’s founders who have decades of experience in research, message development, and communications.