A full service public
opinion research firm

Logo of Primegroup in white text on a black background.
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WHO WE ARE

primegroup was founded in 2002 by
Greg Schneiders and
Wen-Tsing Choi.

We deliver rigorous and innovative research methodologies including creative ways to identify the most powerful and motivating messages.

WHO WE ARE

WHAT WE DO

We deploy our unique M3 message-testing methodology to help the most successful organizations in the world discover the messages that change the hearts and minds and behavior of the audiences most important to their success.

What we do
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WHO WE DO IT FOR

We work with nonprofits, associations, cultural institutions, and organizations in virtually every sector.

WHO WE DO IT FOR