Greg Schneiders’ PR Week Articles
Click on the links below to access articles(in .pdf format) by Greg Schneider that originally appeared in PR Week.
- Newspapers finally waking up to innovation’s role in survival
- Google’s defiance could be its downfall if it isn’t careful
- Katrina disaster shows value of restoring FEMA’s status
- When it comes to branding, Starbucks’ cup runneth over
- Reporters should reveal real reasons for unnamed sources
- Candidates’ brand attributes factor into voters’ decisions
- The answers many polls offer make you question their valueces
- The answers many polls offer make you question their value
- Blogs just a reflection of overall consumer empowerment trend
- Next president must bring US comms into the 21st century
- Initiating and communicating change is corporate necessity
- Political polls aren’t perfect, but are far from meaningless
- When it comes to wartime comms, Bush is no Lincoln
- HP’s lack of political acumen likely had role in leak scandal
- Dems have the right message for the 2006 election – ‘not’
