Research
Our PRIME process insures that you will learn where you are, where you want to go, and how to get there. That is the essence of a successful strategic plan. The first phases –Pre-Search and Research provide the client with the most relevant and critical information necessary to make sound strategic decisions. The second phases — Insight and Messaging — result in a strategic plan. The final phase — Evaluation — involves regular follow-up tracking to measure progress against the benchmark in achieving the strategic goals of the plan. This is usually conducted annually or semi-annually dispending upon the circumstances of the client and the market.
Prime Group’s name derives from an acronym representing the process and the discipline the company brings to every project. PRIME stands for:
Research
In the Research phase, we conduct whatever primary and secondary research is necessary to answer the key strategic questions identified by the Pre-Search. The primary research usually entails both qualitative (e.g., in-depth interviews, focus groups) and quantitative (e.g., telephone or web-based surveys) methodologies. Secondary research often involves analysis of other client data, the existing market, market trends, and the competitive set. Deliverables: Research Findings, Analysis.
