Messaging
Our PRIME process insures that you will learn where you are, where you want to go, and how to get there. That is the essence of a successful strategic plan. The first phases –Pre-Search and Research provide the client with the most relevant and critical information necessary to make sound strategic decisions. The second phases — Insight and Messaging — result in a strategic plan. The final phase — Evaluation — involves regular follow-up tracking to measure progress against the benchmark in achieving the strategic goals of the plan. This is usually conducted annually or semi-annually dispending upon the circumstances of the client and the market.
Prime Group’s name derives from an acronym representing the process and the discipline the company brings to every project. PRIME stands for:
Messaging
In the Messaging phase, we follow a procedure similar to that of the Insight phase – a half or full day moderated session with Prime Group and key internal players – but go beyond the discussion of strategy to the development of a brand and communication or marketing platform to support its execution. This process allows us to identify the key points of differentiation, supporting communication themes and proof points, marketing channels and other assets needed to be successful. Deliverable: Draft strategic plan.
