Insight
Our PRIME process insures that you will learn where you are, where you want to go, and how to get there. That is the essence of a successful strategic plan. The first phases –Pre-Search and Research provide the client with the most relevant and critical information necessary to make sound strategic decisions. The second phases — Insight and Messaging — result in a strategic plan. The final phase — Evaluation — involves regular follow-up tracking to measure progress against the benchmark in achieving the strategic goals of the plan. This is usually conducted annually or semi-annually dispending upon the circumstances of the client and the market.
Prime Group’s name derives from an acronym representing the process and the discipline the company brings to every project. PRIME stands for:
Insight
In the Insight phase, we convene a session (usually a full or half day) of all the key players within the organization and facilitate a discussion of pre-search and research findings and other relevant business factors (e.g. financial, operational, staff) to reach consensus on the brand strategy. This goes well beyond a typical presentation of findings, conclusions and recommendations and depends for its success upon an interactive collaboration between Prime Group and the client. Our approach is based on the belief that you know your business better than we ever will and we bring to the discussion our past experience in similar situations, new insights and a 3rd party objectiveness and fresh perspective. Deliverable: Strategic positioning for brand and outline of strategy to achieve it.
