how we help our clients
Our PRIME process insures that you will learn where you are, where you want to go, and how to get there. That is the essence of a successful strategic plan. The first phases –Pre-Search and Research provide the client with the most relevant and critical information necessary to make sound strategic decisions. The second phases — Insight and Messaging — result in a strategic plan. The final phase — Evaluation — involves regular follow-up tracking to measure progress against the benchmark in achieving the strategic goals of the plan. This is usually conducted annually or semi-annually dispending upon the circumstances of the client and the market.
Prime Group’s name derives from an acronym representing the process and the discipline the company brings to every project. PRIME stands for:
Pre-Search
In the Pre-Search phase, we review all relevant internal and external documents and prior research and conduct in-depth interviews with key “insiders” in order to answer the following questions:
- What are the strategic goals of this project?
- Where are we now relative to where we want to be?
- What will it take to close the gaps and achieve our strategic goals.
- Where is there consensus within the organization and where are their differences?
- What do we already know?
- What do we still need to find out?
- How will we use the existing and the new information to achieve our strategic goals?
The Pre-Search phase is critical to establishing the strategic parameters of the project and avoiding duplication of past efforts and misallocation of resources. Deliverable: Analytical Pre-Search Report and Analysis.
