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	<title>Prime Group</title>
	<link>http://primegroupllc.com</link>
	<description>Research.Strategy.Execution.</description>
	<pubDate>Wed, 08 Oct 2008 19:40:20 +0000</pubDate>
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		<title>Social Networks, the Ultimate Echo Chamber</title>
		<link>http://primegroupllc.com/2008/social-networks-the-ultimate-echo-chamber/</link>
		<comments>http://primegroupllc.com/2008/social-networks-the-ultimate-echo-chamber/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 15:34:33 +0000</pubDate>
		<dc:creator>Kevin Schulman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://primegroupllc.com/2008/social-networks-the-ultimate-echo-chamber/</guid>
		<description><![CDATA[TechCrunch reports on a backlash among Facebook users, http://www.techcrunch.com/2008/03/21/cbssports-facing-march-madness-backlash-on-facebook
-this-app-blows/, for an application provided by CBS to track March Madness.  Apparently, it doesn’t work very well and there are countless four-letter filled posts beating them up for it.  One of the more high profile errors was not crediting Texas A&#038;M with the win over [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2008/social-networks-the-ultimate-echo-chamber/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Of Brands, Blogs, and Bullies</title>
		<link>http://primegroupllc.com/2008/of-brands-blogs-and-bullies/</link>
		<comments>http://primegroupllc.com/2008/of-brands-blogs-and-bullies/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 14:58:38 +0000</pubDate>
		<dc:creator>Greg Schneiders</dc:creator>
		
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://primegroupllc.com/2008/of-brands-blogs-and-bullies/</guid>
		<description><![CDATA[General Motors has recently taken a bold and enlightened step into the brave new world of online engagement with www.gmnext.com.  The site has a blog that encourages interaction between the company, its customers, the broader public and even company critics.  It also offers a wiki that allows the public to help “build” the 100-year history [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2008/of-brands-blogs-and-bullies/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How One Letter Can Tarnish a Political Brand</title>
		<link>http://primegroupllc.com/2008/how-one-letter-can-tarnish-a-political-brand/</link>
		<comments>http://primegroupllc.com/2008/how-one-letter-can-tarnish-a-political-brand/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 16:48:53 +0000</pubDate>
		<dc:creator>Greg Schneiders</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://primegroupllc.com/2008/how-one-letter-can-tarnish-a-political-brand/</guid>
		<description><![CDATA[Saturday’s New York Times carried a front page, above the fold story with an accompanying college photo of Barack Obama and the headline: “Old Friends Say Drugs Played Bit Part in Obama’s Young Life.”  I wonder how many readers, like myself, reached the fifth paragraph before discovering that the three letter word in the [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2008/how-one-letter-can-tarnish-a-political-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>LeapFrog Product positioning</title>
		<link>http://primegroupllc.com/2008/leapfrog-product-positioning/</link>
		<comments>http://primegroupllc.com/2008/leapfrog-product-positioning/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 15:30:20 +0000</pubDate>
		<dc:creator>Kevin Schulman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[LeapFrog]]></category>

		<category><![CDATA[product]]></category>

		<category><![CDATA[product positioning]]></category>

		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://primegroupllc.com/2008/leapfrog-product-positioning/</guid>
		<description><![CDATA[In only the rarest of cases does one successful product make a successful company. 
LeapFrog, once an industry darling is now trading 90% off its highs.  Its blockbuster LeapPad product, once over 60% of revenue, is no longer meeting the often fickle needs of consumers in the edutainment space.  Their strategy going forward, [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2008/leapfrog-product-positioning/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why Do “Smart” Brands Do Such Dumb Things?</title>
		<link>http://primegroupllc.com/2008/why-do-%e2%80%9csmart%e2%80%9d-brands-do-such-dumb-things/</link>
		<comments>http://primegroupllc.com/2008/why-do-%e2%80%9csmart%e2%80%9d-brands-do-such-dumb-things/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 18:58:45 +0000</pubDate>
		<dc:creator>Greg Schneiders</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[super bowl]]></category>

		<guid isPermaLink="false">http://primegroupllc.com/2008/why-do-%e2%80%9csmart%e2%80%9d-brands-do-such-dumb-things/</guid>
		<description><![CDATA[The National Football League knows a thing or two about branding.  Forty-two years ago they created one of the most successful, high-profile, hyped events in the history of branding – the Super Bowl.  Ads running during this extravaganza are the most expensive on television.  Around the U.S. and the world friends gather [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2008/why-do-%e2%80%9csmart%e2%80%9d-brands-do-such-dumb-things/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Coffee, Brand and Customer Service</title>
		<link>http://primegroupllc.com/2008/coffee-brand-and-customer-service/</link>
		<comments>http://primegroupllc.com/2008/coffee-brand-and-customer-service/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 19:47:20 +0000</pubDate>
		<dc:creator>Kevin Schulman</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://primegroupllc.com/2008/coffee-brand-and-customer-service/</guid>
		<description><![CDATA[I sit in a Washington DC office directly across the street from a Juan Valdez retail store, the first foray into US retailing for the National Federation of Coffee Growers of Colombia , a wholesaler gone retail in an effort to capture some portion of the “upstream” profit margins of its wholesale customers, namely Starbucks.
As [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2008/coffee-brand-and-customer-service/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Customer Service/Differential Pricing</title>
		<link>http://primegroupllc.com/2008/customer-servicedifferential-pricing/</link>
		<comments>http://primegroupllc.com/2008/customer-servicedifferential-pricing/#comments</comments>
		<pubDate>Mon, 14 Jan 2008 22:51:26 +0000</pubDate>
		<dc:creator>Kevin Schulman</dc:creator>
		
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://dev-prime.bivings.com/2008/customer-servicedifferential-pricing/</guid>
		<description><![CDATA[So, did Apple know it would be dropping the iPhone price and simply elect to maximize profit from the early adopters (Diffusion of Innovation, Wikipedia) or was it a market based reaction to demand falling short of expectations?  Maybe it was both - a hope that the $599 was the &#8220;right&#8221;? price point with [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2008/customer-servicedifferential-pricing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Dems have the right message for the 2006 election – ‘not’</title>
		<link>http://primegroupllc.com/2008/dems-have-the-right-message-for-the-2006-election-%e2%80%93-%e2%80%98not%e2%80%99/</link>
		<comments>http://primegroupllc.com/2008/dems-have-the-right-message-for-the-2006-election-%e2%80%93-%e2%80%98not%e2%80%99/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 15:35:23 +0000</pubDate>
		<dc:creator>Greg Schneiders</dc:creator>
		
		<category><![CDATA[politics]]></category>

		<category><![CDATA[prweek]]></category>

		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://dev-prime.bivings.com/2007/dems-have-the-right-message-for-the-2006-election-%e2%80%93-%e2%80%98not%e2%80%99/</guid>
		<description><![CDATA[If the Democrats wake up on November 8 having seized control of one or both houses of Congress, it will be for one reason – they had the better message. This is ironic, since throughout the campaign Democrats have been accused of having no message. That is wrong. Their message is: &#8220;We’re not them.&#8221;
What their [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2008/dems-have-the-right-message-for-the-2006-election-%e2%80%93-%e2%80%98not%e2%80%99/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When it comes to branding, Starbucks’ cup runneth over</title>
		<link>http://primegroupllc.com/2008/when-it-comes-to-branding-starbucks%e2%80%99-cup-runneth-over/</link>
		<comments>http://primegroupllc.com/2008/when-it-comes-to-branding-starbucks%e2%80%99-cup-runneth-over/#comments</comments>
		<pubDate>Wed, 02 Jan 2008 15:31:22 +0000</pubDate>
		<dc:creator>Greg Schneiders</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[prweek]]></category>

		<guid isPermaLink="false">http://dev-prime.bivings.com/2007/when-it-comes-to-branding-starbucks%e2%80%99-cup-runneth-over/</guid>
		<description><![CDATA[Starbucks’ chairman Howard Schultz recently told his top executives that they may be &#8220;watering down the Starbucks experience [and] soul.&#8221;? If the Starbucks &#8220;experience&#8221;? and &#8220;soul&#8221;? have anything to do with coffee, Schultz may be right that books, CDs, movies, stuffed animals, and egg, bacon, and cheese sandwiches distract from that soulful experience. What’s fascinating [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2008/when-it-comes-to-branding-starbucks%e2%80%99-cup-runneth-over/feed/</wfw:commentRss>
		</item>
		<item>
		<title>HP’s lack of political acumen likely had role in leak scandal</title>
		<link>http://primegroupllc.com/2007/hp%e2%80%99s-lack-of-political-acumen-likely-had-role-in-leak-scandal/</link>
		<comments>http://primegroupllc.com/2007/hp%e2%80%99s-lack-of-political-acumen-likely-had-role-in-leak-scandal/#comments</comments>
		<pubDate>Sun, 23 Dec 2007 15:27:56 +0000</pubDate>
		<dc:creator>Greg Schneiders</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[prweek]]></category>

		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://dev-prime.bivings.com/2007/hp%e2%80%99s-lack-of-political-acumen-likely-had-role-in-leak-scandal/</guid>
		<description><![CDATA[What are the first two questions you ask yourself when you hear about a new PR disaster? Here are mine. First, what the hell were they thinking? Second, how can smart people do such dumb things?
Take the Hewlett-Packard leak flap. These are smart people. CEO Mark Hurd, in just 19 months, is turning the company [...]]]></description>
		<wfw:commentRss>http://primegroupllc.com/2007/hp%e2%80%99s-lack-of-political-acumen-likely-had-role-in-leak-scandal/feed/</wfw:commentRss>
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